John Baeyens

Nick Denton launched Moreover a while ago. It’s an excellent new search service that scans tens of thousands of Web logs to keep business informed on consumer trends and opinions.

Firms have tried various ways to tap into the data generated by the blogosphere, including identifying neologisms and popular catchphrases via real-time scans of millions of blogs. But the tools remained archaic till know. Moreover’s tool aims to allow corporations to identify consumer trends and opinions as represented in the blogosphere. It harvests information in real time from more than 25,000 hand-picked blogs, which are ranked according to their quality and reliability, the number of incoming and outgoing links and the blog’s standing in the wider blogging community.

The information is aggregated into a sort of meta-blog arranged according to the client’s requirements and the data can be delivered as a feed or as a “metabase”, a constantly updated XML database.

Have been playing with the services and subscribed to CI-search and Alert; couldn’t possibly miss those.

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