John Baeyens

Toink.

(i) This is the era of the narrative visual generation.
(ii) Brand managers can’t push stories and values anymore. They have to let go and have the people stick their images to the brand values. No guts, no glory.
(iii) PhotoBlog is a unique environment. Not (only) because of the technique (even though few coulc challenge Maarten), but mostly because more than 600 people share values through visual stories.
(iv) Lomo is more alive than ever, Anthony is doing a great job.
(v) BMW X3 is a great car; BMW is all about Product Management, not (only) about Brand Portfolio Management.

Gongratulations Lomo, Congratulatons BMW for this stunning action.

Anthony, if in any way we could report on the two people (Lomo & BMW) who set up this action. These people understand what marketing is all about and walk the talk.

Join the Lomo X3 Snapshot Competition.

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