John Baeyens

Imagine a picture with a digital code embedded in it. Just a few wee pixels will do. You see a picture out in the world, and if you’re curious, you simply take a picture of it with your cam-phone. The phone then detects the code embedded in the image and immediately pops up a web page or other information. It’s like a picture with a hyperlink. More and more, pictures embed technologically the consumer and ideological values they constructed previously through image logic.

Imagine exploring more than 850.000 PhotoBlog pictures with links embedded in them…
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