John Baeyens

INTRO:
Technology will continue to influence cultures and behavioral patterns forever. Unfortunately, today technology is one of the leading contributers to obesity and sedentary lifestyles. Nike’s vision is to use technology to inspire people to be active. As we move forward technology is transforming from a once static to a more mobile future. Now and in the future Nike will utilize personal technology to visualize fitness progress, enhance the athletic experience and motivate consumers to be active in unprecedented ways…
From it’s infamous Just Do It slogan to it’s current mantra “If you have a body, you’re an athlete”, Nike has always been about motivation. The advancement of technologies and strategic partnerships will enable Nike to compell consumers to explore new physical futures.

SCENARIO:
Imagine being able to see what it is like to run 100m in under 10 seconds, or leap over a small forward and throw down a game-changing dunk… With Nike eyeD fans can experience more than just 2D high definition video. They can see, feel and monitor their favorites athletes through streaming Nike eyeD video (play on 2D/3D). Stereo haptics allow you feel the heart pounding thrill of elite competition from anywhere. A dynamic experience that inspires consumers to change their own physical future.

The Nike eyeD device will monitor an athlete’s performance; recording and analyzing data received from various body and environmental sensors…

Utopia? Eeventually reality will go much beyond this by 2014: immersive reality TV. Something like hypercharged PhotoBlogging. Eventually the necessary components are not so far fetched. Meanwhile the Flemish government keeps subsiziding IDTV (whatever ‘Interactive Television’ eventually is) and average daily TV consumption is decreasing faster than anyone would project.

Quicktime video (highres, takes a while downloading).

Pondering…line extensions in the porn industry… anybody co-investing?

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