October 2004

“Brand management” is an oxymoron, because it assumes a brand is determined from the top-down. It isn’t. In that sense, branding is not only dead; it was never alive.”
Every marketeer should subscribe to Hugh’s RSS feed. His recent post on branding illustrates my judgement on branding.
In Belgium, the debate never got fired in the [...]

Chupa Chups, smell Chupa Chups…
Savvy Catalan marketing, Dali ’sucks’.
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the new Samsung ‘all in one’ and admitted, it’s has cool specs. Yet, it wil not sell, the combi mobile phone has no perceived longevity. The new iPod has.
I’m not going to rave on the new iPod, it has been covered on zillions of Blogs worldwide. Just buy it, it is [...]

Datanews this week; all telcos have been betting heavily on VoIP last year and are dazzled by the extremely low take-up. This is how desperate telcos became.
Meanwhile the Belgian federal government started, very quietly, selling out there stake in Belgacom; good timing…
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