John Baeyens

“In terms of Hollywood, we are focused on a content category in which they have traditionally had little interest. We saw three important qualities in short-form entertainment - 1) a new type of entertainment better suited to new distribution channels and people’s lifestyles; 2) a new creative paradim of who and how content was being made; and 3) potential for new business models due to the distribution channels and on-demand nature of these channels. While we’ve always seen ourselves as “not Hollywood” and happy to go our own way, we also recognized that if we learned our lessons correctly about consumer behavior and business models, we could have an interesting position in the broader entertainment business. I’m not sure Hollywood has learned these lessons yet nor really knows where their business is headed.

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