Clickz just announced that Arbitron is back with a new plan for rating online radio.
The first effort they initiated, last February, relied on a piece of software that had to be downloaded and installed. The current setup is baded on a 200.0P00-person panel of Internet users who take part in comScore’s global consumer panel. The comScore Arbitron Online Radio Radio Ratings will provide average quarter hour and stats in demographic segments and dayparts, similar to traditional radio.
I used to be a loyal fan os StuBru. Since I discovered RadioABF and DI.fm, I’m permanently tuned into Internet Radio stations, including last.fm in the office.
Meaningful measurements could transform online radio into a haven for advertisers, instead of a guessing game.
However, I’m not convinced advertising is the way to go. Rudy send this link where it becomes clear the future for online radio stations is replicating Mercedes’ Mixed Tape event.
Why is Mercedes not at this year’s Stichting Marketing congress? This initiative deserves all thumbs up, it’s what marketing beyond brands is about.
PS favorite Mixed Tape track of this month: Tres Amigos - Dancejance
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