John Baeyens

just as there is no escape to Blogging, there is no escape from the phenomenon of vast amounts of people casting there media. Forget VoD and the like, the future will be broadcasted by the users.
Ignore Blogs… at your own peril. Fortune writers David Kirkpatrick and Daniel Roth use the lead story in the magazine’s 2005 tech package the above message home as forcefully as possible. The heavy focus is even on Corporate Blogging.

“It’s all about openness. … people see them as a reflection of an open, communicative culture that isn’t afraid to be self-critical.” Ad vet Steve Hayden, the vice chairman of advertising giant Ogilvy & Mather, offers more colorful advice: “If you fudge or lie on a blog, you are biting the karmic weenie. The negative reaction will be so great that, whatever your intention was, it will be overwhelmed and crushed like a bug. You’re fighting with very powerful forces because it’s real people’s opinions.”

Meanwhile Inside Internet publishes an article on Content Management Software without even referring to the Blogging phenomenon; oldschool.
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