Marketing beyond 2005
27 12 2005IBM’s new book, Irresistible! Markets, Models, and Meta-Value in Consumer Electronics.
“The major trend in the consumer electronics industry in 2006 will not be a new device or service but the emergence of companies in search of Meta-Value,” said Bailey. “Combining new technologies with accessories, services, and content to provide simple but complete solutions will transform the industry.”
Innovation as we know it is dead; aesthetics and metadata is all what matters. Look around you, it’s everywhere. Except maybe marketeers, who have a real big issue positioning themselves in this new fluid.
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