John Baeyens

Forget blogs, what remains are the tags; excellent article in Business Week on the future of (digital) marketing.

Wiredset is on the leading edge. It’s developing a service for record labels that pulls together a variety of online data — sales on Amazon.com, number of blog posts, tags on del.icio.us. The idea? Allow labels to see, in real time, the impact of their marketing. If Sony BMG Music Entertainment releases an MP3 from the band Franz Ferdinand on MySpace, it can track the buzz. Or watch how an MTV video affects Amazon sales. As a test, Wiredset is tracking the tags of a London band, Bloc Party. Wiredset follows the chatter around the band’s new album to pinpoint influential online players. “It’s good to find and establish relationships we might not know about,”