Brazil’s positioning
27 09 2006I wished Lula or Alckmin would have written the below paragraph; it would make me feel more reassured on the proceedings after next Sunday. Paragraph comes from Michael Lindenmayer however; a person I’m looking forward to work with in the hopefully near future:
Brazil’s social structure is broken down into a small highly skilled elite, a thin well-skilled middle class and an overwhelming number of low-skilled farm hands, factory and domestic labor. Brazil is in a unique position to pursue an alternative development model from that of China, which uses its vast labor force to produce items at the lowest cost possible or that of India, which made a strategic decision to focus on high tech offshoring. Brazil has neither the population nor has it made the investments in high tech education to compete. Where Brazil can compete is on producing higher value add consumer goods. The future we see for Brazil is one of Northern Italy meets Silicon Valley. The Northern Italian Model is a collection of design-led firms which produce brands that offer higher value add, better pricing for the Brazilians and differentiate through implementing the principles of sustainability. The Silicon Valley Model consists of a cluster of innovations in the area of bio-energy, sustainable material use and restorative production.


