Metatale and real campaigns
26 04 2007Update: more recent recommended reading on the same topic:
“I would kill for my PR7“
“Relevantie“
“Klein België“
Here’s a question for Bart of Metatale, with a real product category and for once not the Nokia 95.
Imagine: I’m the marketing manager of Philip Morris and I want to see how, through technologies, I can find new routes to consumers/markets, given the restrictive environment of the tobacco industry?
I turn to my agency and give them 2 days time to come with a report? My agency calls Adhese, Metatale and Attentio?
I truly wonder if any of those could truly offer substance? Would Metatale even be able to filter out Peter’s blog for a simple campaign?
Well, I think you’re comparing three totally different things. Attentio is about buzz-tracking (the past), Adhese is an ad network, and MetaTale is about measuring influence.
As for MetaTale, at the moment we’re measuring influence - be it positive or negative. We think both sides are important in influence. You need to engage in conversation with both.
[…] As you might expect, both the lists and the tool cause heated debates. Most of them being: why blog X or Y is not in the list — a concern not rarely expressed by the owner of blog X or Y. Buggy code left alone, it all comes down to tuning parameters. Weigh enough parameters, finetune them enough, and sooner or later you’ll have a fairly decent result. We’re not there yet, but we’ll get there, eventually. Really. […]