John Baeyens

Last week Flickr launched it’s Brazilian version with a party in MUBE. Myspace also launched today it’s Brazilian version. The Brazilian market is a truly unique testbed and catalyser for any web initiative; yet the guys of Not So-So are months late in launching their Spanish and Portuguese version. Yet an early stage application like Not So-So needs user growth outside of Belgium, the United States and Canada. And verticalisation is key. Instead of trying to create interest through ‘generalistic profiles’ like Libelle’s Sofie Doms, the platform needs a strong vertical implementation.
What are they waiting for to implement a Dinheirama-branded implementation embeddedon the Dinheirama website, where Brazilian users can share tips on personal finance? That would sharpen my interest, not Sofie’s ‘kitchen princess’ awakening.

Disclaimer: I am a 24% shareholder in Letinsky, the company behind Not So-So.